Shibani Dhume
Shibani Dhume

UX Designer

I synthesize user needs and business goals, generate ideas, turn them into tangible concepts, and run experiments that ultimately result in valuable products.

Case Studies

Design Process

There is a common misconception that user experience design is confined to sketching interfaces. However, UX design is a much broader process that encapsulates strategizing, user research, and understanding how a service can fit into the users’ life in a meaningful way. Here is a little insight into the process I typically use.

As you read through this, I know some of you may think “yikes, this is a lot of process.” You’re absolutely right, this is A LOT of process. I’ve worked on very few projects where I’ve had the chance to follow every step in the process. The key to planning a UX project is to balance the right amount of user input with the constraints of a project. No time for conducting ethnographies? That’s okay! Let’s spend a couple of hours doing some desk research. It’s all about finding the right combination of tools to use for the task at hand.


The first thing I do is understand the problem and the user. What is the business goal we are trying to achieve? What problems are we trying to solve? Who are the users we are trying to solve it for? What is their current experience? I also conduct research on products that are already out there. What are our competitors doing? What problems are they trying to solve?


As I think through the problem I list out all my research questions and hypotheses. I conduct research activities based on the questions I'm trying to answer. Here are a few methods I typically use.

Customer Journey Mapping

This is a collaborative method that I use to engage with my team and build common understanding. It helps get everyone on the same page and makes it much easier to make decisions about the project moving forward.


I conduct passive and active observations to expose the needs, pain points, frustrations, behavior patterns, and the physical environment of our users.


Interviews are useful to gain insight on their general attitudes, what their needs are, and what challenges they face. I like to use the “critical incident” method. This method involves asking the user to recall specific instances when they faced a difficulty or when something worked particularly well. This allows for more vivid detail in the user’s mind and prevents the user from describing generalized workflows that deviate from reality.

Synthesize & Analyze

My team conducts a “brain dump” session where we talk through all our observations and encounters while it’s still fresh in our heads. We categorize and identify various trends. This helps us digest all the data and is a good point of reference when designing. When necessary, I also transcribe all my audio recordings and code my data for future reference.


As we talk through different themes and trends, we use bright colored stickies for our design ideas. We like to encourage everyone to put their ideas up, no matter how crazy they are!


After the ideation process, I create mockups. This helps me explore all the different ideas. Early on in the process I like to create low-fidelity mockups to explore through our different ideas. My go-to tools are Sketch and Invision to create click-throughs that I can test. When designing interactions I like to create prototypes using HTML, CSS, and Javascript.

User Testing

Once I am satisfied with my design ideas, I validate them internally by performing guerrilla usability tests on my co-workers. I then take them out to the field and test them on our users.

Evaluate & Improve

I take what I learn from our users and do several more rounds of prototyping and testing.


I then work with the developers to implement the design ideas. My technical background allows me to communicate my requirements with the engineering team. When I want to nail a design idea, I like going into the code myself.


I have a strong technical background and a passion for human-centered design. I am a fast-learner, task oriented, and have strong communication skills. I also enjoy the challenge of working in fast-paced environment.

Work Experience

Kareo Oct 2015 - Present

Sr. UX Designer (since 2017, previously UX Designer)

  • Designed and launched Patient Intake, an MVP product feature that increased product attach rate from 16% to 50%
  • UX lead for a large effort to meet requirements for MACRA - a recent government program. This effort consisted of a total of 21 projects over the course of 6 months.
  • Revamped a dashboard to support an insurance enrollments process, increased satisfaction with experience by 13%, decreased support calls by 21%
  • Currently leading product and migration strategy for unifying two product lines onto the web platform
  • Created a company-wide Style Guide that documented all the components and patterns in our UI Kit to ensure consistency across the platform
  • Ongoing maintenance and development of Kareo Design Framework
  • Created tools such as Sketch UI Kit and taught the product managers how to use it to create concepts, developed and implemented design process within product team
  • Developed interactive prototypes in angular which was used in production code

Mirth Corporation May 2013 - Oct 2015

UI UX Engineer

  • Created a design system for Mirth Platform
  • Helped build out the UI/UX Team and incorporate human-centered design within the company
  • Conducted discovery research, identified personas and jobs, developed high/low fidelity mockups, created interactive prototypes using HTML, Angular, CSS, worked closely with engineers to implement designs

Front End Web Developer for Mirth Results, a health information data repository

  • Designed and Implemented new features
  • Redesigned key sections emphasizing consistency and improving information hierarchy
  • Improved form validation throughout the application


  • Providing feedback across teams from other projects within the company
  • Collaborate with user researchers, product owners, and engineers
  • Helped build out the UI/UX Team and incorporate human-centered-design within the company
  • Conceptual planning of future UX directions

Tikatap June 2016 - September 2016

Freelance Front-End Developer

  • Designed and built front-end using Ionic Framework, Sass, HTML, and AngularJS

eSecurityToGo June 2012 - May 2013

Web Marketing Specialist

  • Website maintenance
  • Lead the project to redesign the ecommerce website
  • Copyrighting and Designing marketing mailers
  • Creating product datasheets for print
  • Managing Blog


University of California, Irvine

Bachelor of Arts, cum laude, in Informatics Software Engineering & Human Computer Interaction


  • Personas
  • Journey Maps
  • Wireframes
  • Low-Fi / High-Fi Prototypes
  • Requirements Specifications


  • Desk Research
  • Ethnography
  • Interviews
  • Card Sorting
  • Contextual Inquiry
  • Usability Testing
  • Surveying

Web Standards

  • HTML
  • Javascript
  • jQuery
  • AngularJS
  • PHP
  • Bootstrap


  • Pen & Paper
  • Balsamiq
  • Invision
  • Sketch
  • GitHub
  • Webstorm


  • Yoga
  • Running
  • Soccer
  • Healthy Cooking

Say Hi 👋

Email me at

dhumeshibani [at] gmail [dot] com

Call me at

(949) 201 5448

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